I create customer relationships & conversion impact for DtC businesses
Hi, i’m Laura! I can help you drive higher conversion rates through strategic marketing that drives retention, loyalty, and revenue — built for brands ready to grow through smarter paid & owned channel strategies.
Clients include…
Services
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Comprehensive audits of email, SMS and/or push notification channels.
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Supporting developer & UX teams with roadmaps, priorities and goals to optimize website conversion, AOV & AUR.
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Provide leadership and team/ channel management on an ongoing basis.
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Specific goal driven projects with a set budget and/ or time period assigned.
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Hands on work to support teams. Scope can be anything from planning campaigns and writing briefs, to building emails and scheduling sends.
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Development of actionable & impactful marketing strategies to align to company and team goals, usually to improve key metrics like click rates, revenue or conversion.
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Design, audit, implement and/ or optimize the customer journey to maximize retention and drive lifetime value across months and years.
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Strategy, planning and/ or execution of loyalty programs, including research and user testing.
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Strategic leadership, team management & P&L ownership to drive all elements of eCommerce inclusing paid search, paid social, CTV, YouTube, Organic search, brand social and CRM channels.