With a deep understanding of CRM, loyalty, and lifecycle strategy, Laura offers a flexible mix of services tailored to meet each client’s business needs and internal bandwidth, driving purchases from across the customer journey — from first touchpoint to repeat purchase.

Partnering with brands to unlock growth and retention.

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    Email Strategy

    Develop and implement high-performing email strategies that are proven to drive engagement, revenue, and retention across the customer journey.

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    Lifecycle Mapping & Behavioral Journeys

    Build of comprehensive lifecycle journeys and behavioral flows tailored to customer intent, improving conversion rates and retention at every touchpoint.

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    Channel Audits with Actionable Insights

    Conduct thorough audits of Email, SMS, and Push Notification channels to identify inefficiencies, missed opportunities, and immediate areas for optimization.

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    Customer Retention & Loyalty Program Strategy

    Creation of loyalty-driving initiatives that deepen customer relationships, increase repeat purchase rates, and strengthen brand affinity.

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    Campaign Calendar Development & Planning

    Build strategic, seasonal, and evergreen campaign calendars that align with business goals and maximize channel performance, including segmentation, testing & frequency caps.

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    Customer Reviews Strategy & UGC Utilization

    Collect, leverage, and promote customer reviews and UGC to build trust, improve conversion rates, and enhance the full purchase funnel.

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    Opportunities & Quick Wins

    Quickly identify low-effort, high-impact opportunities to deliver meaningful results fast, helping businesses drive momentum while planning for long-term growth.

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    Team Coverage

    Provide interim support to cover team gaps, including maternity leave, hiring transitions, or short-term leadership needs.

Laura offers her services via monthly retainers or hourly rates. Pricing is scalable based on the level of commitment — with more hours and longer-term partnerships offering more cost efficiency.

Whether you need a full-channel strategy, an audit with immediate optimizations, or extra coverage for in-house teams, services can be contracted individually or bundled for greater impact.