With a deep understanding of marketing disciplines including CRM, loyalty, and lifecycle strategy, planning & execution, I offer a flexible mix of services tailored to meet each client’s business needs and internal bandwidth, driving purchases from across the customer journey — from first touchpoint to repeat purchase.

I also offer eCommerce services to manage and develop all aspects of marketing, including paid & organic search, brand social, paid social, CTV and website development.

Partnering with brands to unlock growth.

  • A metal magnifying glass with a black handle placed on a light blue surface.

    Channel Audits

    Conduct thorough audits of owned channels to identify inefficiencies, missed opportunities, and immediate areas for optimization.

  • Letter board with the words 'TEAM' and 'WORK' written in black letters on white background.

    Long Term Support

    Provide support on an ongoing basis to teams requiring expertise and channel/ team leadership, strategy, and channel maintenance & management.

  • Line graph on dotted paper showing trends in sneaking and sucking over time, with a pen and ruler nearby.

    Opportunities & Quick Wins

    Quickly identify low-effort, high-impact opportunities to deliver meaningful results fast, helping businesses drive momentum while planning for long-term growth.

  • A yellow sticky note with a black drawing of a light bulb, pinned to a cork bulletin board.

    Strategic Leadership

    Develop and implement high-performing marketing strategies that are proven to drive engagement, revenue, and retention across the entire purchase funnel.

  • Flowchart diagram with arrows, circles, and a shopping basket icon, representing a customer journey

    Customer Journey Mapping

    Build of comprehensive lifecycle journeys tailored to customer intent and funnel position, improving conversion rates and retention at every touchpoint.

  • A calendar page with red pushpins marking the 24th, 17th, 11th, 5th, and 30th of the month.

    Campaign & Promo Calendar Development

    Build strategic, seasonal, and evergreen campaign calendars that align with business goals and maximize performance.

  • Illustration of five hands holding yellow stars in front of a purple background, with an VIP badge hanging above.

    Customer Retention, Loyalty & Referral Strategy

    Creation of loyalty-driving initiatives that deepen customer relationships, increase repeat purchase rates, and strengthen brand affinity.

  • Five yellow star-shaped objects arranged in a row on a two-tone pink and blue background.

    Customer Reviews & UGC Utilization

    Collect, leverage, and promote customer reviews and UGC to build trust, improve conversion rates, and enhance the full purchase funnel.

  • eComm Function Leadership

    Lead eCommerce teams to deliver on goals and increase sales whilst creaing efficiencies and strong return (both ROI & ROAS) across both paid & owned media.

  • Test & Learn Initiatives

    Develop testing plans to drive continous learning across paid & owned media channels.

  • Klaviyo Expert

    Support businesses with anything from flow set up, SMS configuration, reporting, and dynamic content testing to segmentation and integrations.

I offers services via monthly retainers or hourly rates. Pricing is scalable based on the level of commitment — with more hours and longer-term partnerships offering more cost efficiency.

Whether you need a full-channel strategy, an audit with immediate optimizations, or extra coverage for in-house teams, services can be contracted individually or bundled for greater impact.